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About
Adam Carvalho
Designer
Canada
| D E S I G N F O R P E O P L E |
12 years as a designer, I’ve had the opportunity to work in a wide range of industries including transportation/automotive, consumer electronics, professional AV, footwear & athletic apparel, lifestyle, and toy design. Some of the brands I’ve had the privelage to contribute to; Focals by North, Google, Husqvarna Motorcycles, KTM Sportcar, KTM Motorcycle, confidential OEMs (passenger, supercar), UYN Apparel, VueReal, Christie Digital Systems. Recently launched my own automotive & motorcycle lifestyle brand as a provocation to influence a more inclusive and playful culture. Avid baker, pizzaiolo, auto enthusiast.
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Experience
Sr. Creative Designer
VueReal Inc.
June 2025 – Present • Waterloo, ON
Joined the team in June 2025 to lead and reshape VueReal's design identity. Successfully launched VueReal's product design language through the RDK product family, as well as several MicroLED use case design studies. Lead design language, product semantics, usability studies, CMF. Currently leading and developing VueReal's brand identity.
Main Duties
- Brand design look & feel (stationary, presentation, colour palette, iconography, etc.)
- Product design language (industrial design, UI/UX, CMF)
- Conceptual design studies (product integration demos, technology visualization)
- External visuals (illustrations, marketing material, product and technology renders, etc.)
Founder & Designer
CRTWRKS Creative
March 2024 – Present • Ontario, Canada
Supporting studios, local and global brands with design services. Focusing on projects that have meaningful use cases, strong brand stories, and opportunities to shape up and coming brands.
Providing services in industrial design (concept, product, transportation, package), brand design & strategy. Within 2024-2026, have successfully lead and supported the launch of several product / product lines.
Industrial Designer
Google
June 2020 – March 2024 • Waterloo, Canada | Mountain View, California
Google AR | Mobile ID
Future product development, design language strategy for consumer and conceptual products. Strong focus on human factors, aesthetics, x-functional collaboration w/ PDE, UX, PM, etc. Lead ID for several projects in both AR and Mobile ID.Main Duties:
- Conceptual development for future products
- Design language development
- Design validation through user feedback and testing
- 2D and 3D visual development and visualization
- Create high fidelity prototypes for senior leadership and design validation
- Responsible to final 3D handoff (G3 level surfacing)
Work Released: 2022 Google I/O AR Translation Glasses Demonstration
Industrial Designer
NORTH
December 2018 – June 2020 • Kitchener, Canada
Future product development in the world of smart wearables. Strong focus on human centered design practices. Mentored by eyewear designer Selin Olmsted who educated myself on the eyewear design process, face shapes, etc.
Main Duties:
- Conceptual development for future products
- Eyewear design (silhouette, SKU strategy)
- Design language development
- Design validation through user feedback and testing
- 2D and 3D visual development and visualization
Transportation + Product Designer
November 2016 – May 2018 • Salzburg, Austria
Strong focus on future transportation solutions and visionary projects (conceptual, strategic and production) for multiple brands.
Main duties:
- Interior design (transportation/automotive, conceptual and production)
- Exterior design (transportation, conceptual. production)
- Powersports design (detailing, accessories, seating)
- Digital strategy solutions (Conceptual)
- UX design practices in physical and digital applications
- Product design (footwear, helmet detailing, conceptual and production)
Released work:
- Husqvarna 701 Svartpilen (Front Mask design, Accessories & Concept support)
- Husqvarna Vitpilen Tank Bag Mount
UX Industrial Designer – UXD Team
July 2014 – October 2016 • Kitchener, Canada
Worked in the UXD team on conceptual and production projects. Responsible for development of rack-mount products with guidance of lead design. Developed themes for future product languages. Support for press material and technology projects.
Main duties:
- Design language development
- ID Style Guide Development
- Conceptual design
- UX Labeling and Graphics
Products Released: Christie Boxer, Christie Spyder X-80, Christie Link, Christie E500, Christie CP4325-RGB
Jr. Industrial Designer (Summer Co-op + Contract)
Design Plastics International
May 2013 – August 2013 • Vaughan, Canada
- Premium permanent purchase displays
- Completed internship and re-hired upon graduation for contract work
Education
Awards
2014
Best Thesis Model – Humber College I.D. Thesis Show, Objex Unlimited
2014
Runner-Up Best Prototype Model – ACIDO Rocket Show 2014, ACIDO
2014
Best Prototype Model – ACIDO Rocket Show 2014, Nova Product Development LTD.
2014
Winner – May 2014 Cover Photo, Allthesketches.com
Exhibitions
2014
Auto Design Prague, NTK - Prague, Czech Republic (1 of 50 selected candidates worldwide to showcase graduate project)
Clients
HUGE Inc.Alert LabsINNOU DesignThundersmile
Specialties
Industrial DesignTransportation DesignIllustrationConceptual DesignVisual Interface Design